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Showing posts with label
How To Write Blogging Headlines And Make Money.
Show all posts
Showing posts with label
How To Write Blogging Headlines And Make Money.
Show all posts
How To Write Blogging Headlines And Make Money
Headline Writing: First Key to Success
One skill rises above all the others if you want to make money blogging.
It’s a skill that’s much like the game Connect Four: easy to
understand, hard to master. Many earn thousands for using this skill
over the course of an afternoon, and their patrons gladly pay those
fees. What am I talking about? … Headline writing.
What’s the skill that makes the difference between a thriving blogging community and tumbleweeds.
When I wrote about how to write compelling articles last week, I feel
that I didn’t emphasize the need for drop dead gorgeous headlines. When
you want to make money blogging, this is absolutely crucial.
8 out of every 10 people read the headlines to your blog posts to
make the decision on whether they want to read your work. Only 20% of
people actually make a time investment and read your article beyond the
first few paragraphs.
Of those, there’s an even smaller percentage of people who will make
it to the end of the page where you’d traditionally put a call to
action. Thus, headlines are crucial in grabbing the attention of a
reader immediately.
Three Never Miss Headline Styles
The process of headline writing straddles the boundaries between art
and science. Headline formulae exist, but the real proof about whether
it works is determined by how many people click on the article that
you’ve created. The simple measure is: the better the headline, the more
views you get.
The more people who look at your blog posts, the more chances that
you get to make money blogging. It’s that simple. Learning how to write
headlines = MORE $$ in your pocket. There are no hard and fast rules
about headline creation, but different audiences will respond to
different varieties.
The Curiosity Based Headline
For instance, I love writing curiosity-driven celebrity headlines.
The formula is simple: take two or three seemingly unrelated things and
posit a link between them. Here are some examples from this blog:
How I made money from Angelina Jolie’s Breasts
What do Google, Sesame Street, and Lucille Ball Have in Common?
Justin Bieber’s Email Marketing Tips
The key to curiosity-based headlines is to make the titles of the
articles so outlandish that your readers can’t help but click on them to
see what you’ve come up with. Don’t you just wonder how you can make money blogging about Angelina’s breasts?
Other headlines might be:
Elliot Ness’ Guide to Dirty Money
A Secret Look at Marilyn Manson’s Prayer Book
Getting Filthy Stinking Rich with Saints
The List Style Headline
List headlines are still used because they are incredibly effective.
Recently, there has been more emphasis on the longer-style list
headline. When you go longer, you have more of a chance to really get
your reader’s attention.
Here are some examples of list style articles that we’ve used here:
6 Ways to Create Content when Your Mind has a Brain Freeze
10 Essential Strategies for Blogging Success
5 Steps to Making Money with Your Idea Online
30 Savvy Tricks that Professionals Use
When you’re creating long list-style headlines, think about throwing
the kitchen sink into the mix. What can you do in your headline which
will not only make a promise to the reader but get them curious enough
to click?
53 Proven Methods to Make Money Online. Is #35 even LEGAL?
19 Ways You Lose Money with Your Blog
38 Ways to Boost Your Bottom Line with Email Marketing
These may sound gimmicky, but they don’t have to be. Just say what
you’re offering your reader with the headline and then deliver the
promise with your content.
The last three article titles say that they will go out of their way
to give you something more than just the average 5-10 item list.
1. With list headlines, people know what they’re getting in to
2. More items means more possibility of discovering something new
3. List-articles are easily skimmable, and readers know that
The How To Headline
I’m very fond of the how-to article headlines. The usual way of
devising a how-to headline is to offer an exchange of the reader’s time
for information. Your mission is to learn how to create the most
compelling material possible.
How to articles say at the outset that they will demonstrate
something to the readers. A few of the how-to articles on this blog are:
How to read, use, and take advantage of Google Trends
How to Generate a Huge Email List the NPR Way
How to Easily Repurpose your Content to a Video and Podcast
This style of headline writing fills the gap with the rest of the
headline styles. There are blogs out there which use a simple, yet
potent combination of all three of these headlines, never having to go
to other headline styles. Your ultimate goal is to get people clicking
on your content, staying on your page, and interacting with your vision.
Your readers, if they’re anything like mine, want diversity when you
do headline writing. Just like you can’t eat the same thing every day
for a month, your readers are going to get headline fatigue if you give
them the same style of headline every time. In other words, you have to
mix it up.
Your Turn
What are some of your favorite article headlines? What got your attention about them?
How To Write Blogging Headlines And Make Money
Headline Writing: First Key to Success
One skill rises above all the others if you want to make money
blogging. It’s a skill that’s much like the game Connect Four: easy to
understand, hard to master. Many earn thousands for using this skill
over the course of an afternoon, and their patrons gladly pay those
fees. What am I talking about? … Headline writing.
What’s the skill that makes the difference between a thriving blogging community and tumbleweeds.
When I wrote about how to write compelling articles last week, I feel
that I didn’t emphasize the need for drop dead gorgeous headlines. When
you want to make money blogging, this is absolutely crucial.
8 out of every 10 people read the headlines to your blog posts to
make the decision on whether they want to read your work. Only 20% of
people actually make a time investment and read your article beyond the
first few paragraphs.
Of those, there’s an even smaller percentage of people who will make
it to the end of the page where you’d traditionally put a call to
action. Thus, headlines are crucial in grabbing the attention of a
reader immediately.
Three Never Miss Headline Styles
The process of headline writing straddles the boundaries between art
and science. Headline formulae exist, but the real proof about whether
it works is determined by how many people click on the article that
you’ve created. The simple measure is: the better the headline, the more
views you get.
The more people who look at your blog posts, the more chances that
you get to make money blogging. It’s that simple. Learning how to write
headlines = MORE $$ in your pocket. There are no hard and fast rules
about headline creation, but different audiences will respond to
different varieties.
The Curiosity Based Headline
For instance, I love writing curiosity-driven celebrity headlines.
The formula is simple: take two or three seemingly unrelated things and
posit a link between them. Here are some examples from this blog:
How I made money from Angelina Jolie’s Breasts
What do Google, Sesame Street, and Lucille Ball Have in Common?
Justin Bieber’s Email Marketing Tips
The key to curiosity-based headlines is to make the titles of the
articles so outlandish that your readers can’t help but click on them to
see what you’ve come up with. Don’t you just wonder how you can make money blogging about Angelina’s breasts?
Other headlines might be:
Elliot Ness’ Guide to Dirty Money
A Secret Look at Marilyn Manson’s Prayer Book
Getting Filthy Stinking Rich with Saints
The List Style Headline
List headlines are still used because they are incredibly effective.
Recently, there has been more emphasis on the longer-style list
headline. When you go longer, you have more of a chance to really get
your reader’s attention.
Here are some examples of list style articles that we’ve used here:
6 Ways to Create Content when Your Mind has a Brain Freeze
10 Essential Strategies for Blogging Success
5 Steps to Making Money with Your Idea Online
30 Savvy Tricks that Professionals Use
When you’re creating long list-style headlines, think about throwing
the kitchen sink into the mix. What can you do in your headline which
will not only make a promise to the reader but get them curious enough
to click?
53 Proven Methods to Make Money Online. Is #35 even LEGAL?
19 Ways You Lose Money with Your Blog
38 Ways to Boost Your Bottom Line with Email Marketing
These may sound gimmicky, but they don’t have to be. Just say what
you’re offering your reader with the headline and then deliver the
promise with your content.
The last three article titles say that they will go out of their way
to give you something more than just the average 5-10 item list.
1. With list headlines, people know what they’re getting in to
2. More items means more possibility of discovering something new
3. List-articles are easily skimmable, and readers know that
The How To Headline
I’m very fond of the how-to article headlines. The usual way of
devising a how-to headline is to offer an exchange of the reader’s time
for information. Your mission is to learn how to create the most
compelling material possible.
How to articles say at the outset that they will demonstrate
something to the readers. A few of the how-to articles on this blog are:
How to read, use, and take advantage of Google Trends
How to Generate a Huge Email List the NPR Way
How to Easily Repurpose your Content to a Video and Podcast
This style of headline writing fills the gap with the rest of the
headline styles. There are blogs out there which use a simple, yet
potent combination of all three of these headlines, never having to go
to other headline styles. Your ultimate goal is to get people clicking
on your content, staying on your page, and interacting with your vision.
Your readers, if they’re anything like mine, want diversity when you
do headline writing. Just like you can’t eat the same thing every day
for a month, your readers are going to get headline fatigue if you give
them the same style of headline every time. In other words, you have to
mix it up.
Your Turn
What are some of your favorite article headlines? What got your attention about them?
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