3 Keys To A Successful Product Launch
Your
product launch will be successful or unsuccessful depending on the
planning efforts that you put into the product before the launch. This
is where your ability to plan out the bigger picture comes into play. A mind-blowing product launch can boost you to the next money making level.
We talked earlier about the email sequence for your perfect product launch (Here’s the previous article). In this article, we’re going to talk a little bit more about what works in product launches.
Professional video
If your customers don’t believe that you’re taking your product
seriously, then they’re not going to take it seriously, either. While
you don’t have to spend a fortune on creating product launch videos,
it’s important that you do place some production value into it.
Professionally written copy
Typos, bad language, and other factors hinder having a great product
launch. If you are presenting yourself as an expert in the field, you
have to shape up the writing.
You might be horrible at spelling and grammar, but remember that you
don’t need to be good at it, as long as you hire a great copy writer.
Working Together
Once you’ve gotten all of the copy written and the videos created,
it’s time to get all of it working with each other. You want to have a
smooth funnel, where people move through it like a greased slide. All
of the links have to work, because your customers might not have the
patience to keep searching for a way to buy your product.
Now, if you’re thinking that you need to have all kinds of technical
knowledge, a web designer, and several of those expert ‘gurus’ on hand
to make your sales funnel work, think again. Leadpages makes it easy to
create a dynamite launch funnel.
After getting my professional videos created, all I had to do was
connect them up to the opt-in pages and then to my sales page. Because I
used Leadpages, I didn’t have to figure out how to program, learn how
to connect my sales funnel in with the other aspects of the program, or
anything like that.
It was pretty much all done over the course of an afternoon.
When you’re able to easily connect your opt-in pages with your videos
and your sales page, that gives you a lot more time to think of new
products to launch, count the money that you’ve made from your
previously existing products, or simply enjoy yourself.
I can’t tell you about the countless hours that I’ve saved just by using this product.
There are seven parts to it, including three opt-in pages and three
video pages, with each one of them designed to get your customers
interested in the new product.
Your Turn
Product launch sales funnels can be intimidating. Do you have any
questions that you’d like answered about them? Ask me in the comments.