3 Keys To A Successful Product Launch

3 Keys To A Successful Product Launch

February 14, 2014 

Your product launch will be successful or unsuccessful depending on the planning efforts that you put into the product before the launch. This is where your ability to plan out the bigger picture comes into play. A mind-blowing product launch can boost you to the next money making level.

We talked earlier about the email sequence for your perfect product launch (Here’s the previous article). In this article, we’re going to talk a little bit more about what works in product launches.

Professional video

If your customers don’t believe that you’re taking your product seriously, then they’re not going to take it seriously, either. While you don’t have to spend a fortune on creating product launch videos, it’s important that you do place some production value into it.

Here’s an example of a professionally created video series.

Professionally written copy

Typos, bad language, and other factors hinder having a great product launch. If you are presenting yourself as an expert in the field, you have to shape up the writing.

You might be horrible at spelling and grammar, but remember that you don’t need to be good at it, as long as you hire a great copy writer.

Working Together

Once you’ve gotten all of the copy written and the videos created, it’s time to get all of it working with each other. You want to have a smooth funnel, where people move through it like a greased slide. All of the links have to work, because your customers might not have the patience to keep searching for a way to buy your product.

Now, if you’re thinking that you need to have all kinds of technical knowledge, a web designer, and several of those expert ‘gurus’ on hand to make your sales funnel work, think again. Leadpages makes it easy to create a dynamite launch funnel.

After getting my professional videos created, all I had to do was connect them up to the opt-in pages and then to my sales page. Because I used Leadpages, I didn’t have to figure out how to program, learn how to connect my sales funnel in with the other aspects of the program, or anything like that.

It was pretty much all done over the course of an afternoon.

When you’re able to easily connect your opt-in pages with your videos and your sales page, that gives you a lot more time to think of new products to launch, count the money that you’ve made from your previously existing products, or simply enjoy yourself.

I can’t tell you about the countless hours that I’ve saved just by using this product.

In this video, the people at Leadpages explain in easy to understand terms how to set up your sales funnel for the maximum effectiveness.

There are seven parts to it, including three opt-in pages and three video pages, with each one of them designed to get your customers interested in the new product.

Your Turn

Product launch sales funnels can be intimidating. Do you have any questions that you’d like answered about them? Ask me in the comments.